Action at the moment the state changes
Inside the intent window, not after the next recalculation.
Segment entry to delivered message in under a minute
Marketing describes the player behaviour. Veridia finds the moment and fires the action.
Real-time segmentation and lifecycle automation for iGaming operators.
- No setup fee
- No minimum commitment
- Live in 1–2 weeks
Player intent has a window measured in seconds. Most CRM stacks act on a schedule measured in hours.
Marketing doesn't wait on development
Complex behavioural conditions and per-player metrics are assembled in the UI. A new flow in a day, not a week.
- WHEN deposits last 6 hours ≥ 1
- AND balance last value < 5% of last deposit
- AND withdrawals lifetime = 0
THEN
cashback = 70% of last deposit email + sms
delivered in under a minute Any data, any action
Scenarios are built around your data model, not a fixed set of platform fields.
Payments, antifraud, backoffice and service events work directly in conditions
Uplift is measured, not claimed
We build a holdout group into the flows we launch with you. The numbers below come from controlled experiments run with Tier-2 operators on live traffic.
+70%
deposit count
Day-10 activation
Activation flow measured against a 10% holdout, compared with a normalised control group.
Read the playbook+125%
deposit count
Day-20 reactivation
Reactivation flow on the same holdout design. The lift held across two independent experiments.
5×
deposit volume
Dynamic cashback
Same audience and the same promo as the month before. The only variable that changed was latency.
Read the playbook~1.7×
faster to next deposit
VIP detection
Signal-to-touch latency cut from 1 hour to 5 minutes after a VIP is identified.
Read the playbookEvents in, decisions out
Four stages, running continuously. Nothing waits for a nightly job or a manual campaign build.
01
Events
Sign-up, deposit, bet, balance change, or anything else you already send.
02
Live metrics
Sums, counts, averages and last values over any window, recomputed as events arrive.
03
Segments
Conditions over metrics and attributes. Players enter and leave as behaviour changes.
04
Actions
Email, SMS, push, in-app, bonus, webhook, Slack, Telegram.
Not locked to one provider
Your ESP and SMS provider become interchangeable. Swap one out without rebuilding a single flow, or run two side by side and compare what actually reaches your base.
Something custom — your bonus engine, an internal service, a channel nobody else supports? Integration is a function: a bit of TypeScript, deployed by us, called like any other action.
Missions, rewards and tournaments, built on the same real-time engine — available now for early access.
What we charge for
Veridia is billed on Monthly Active Profiles — distinct players who send at least one product event in the calendar month, counted once regardless of volume. Only events from your product count — delivery and engagement events never do.
Generous event allowance
Your bill tracks active players, not gameplay volume. Each unit of MAP includes a large event allowance, so volume rarely affects what you pay.
Built for multi-brand operators
Run all your brands from one account, each in its own isolated workspace with separate data and flows. Additional brands cost a fraction of the first.
No setup fee, no minimum term
Cancel any month. No annual contract, no lock-in.
Pricing scales with active players and the number of brands. We'll walk you through the numbers on a call.
Book a demoWorking with us
An iGaming-experienced team helps you design and launch activation, retention and operational automation mechanics. You are not handed a login and left to it.
Find the moment before it closes
We will show you the condition builder on your own scenarios, and walk you through the numbers on a call.